Clik here to view.
An Agency’s Perspective In Working Social Media Strategies
Adam Metz, partner with theMIX, a firm that blends social Web strategy, business development and PR spoke to Marketing Voices when he was still with LaunchSquad. They talked about how to most...
View ArticleClik here to view.
What To Do If You Get Negative Online Attacks
Most of the time online interaction goes well for companies. Transparency is becoming more accepted and problems are rare. But what does a company or person do if they are attacked? Marketing Voices...
View ArticleClik here to view.
Charlene Li and Josh Bernoff: Forrester VPs Launch Groundswell, the Book
Groundswell guides companies to a winning perspective on social media and marketing. The co-authors Charlene Li and Josh Bernoff spoke with Marketing Voices about some of the companies they think are...
View ArticleClik here to view.
Using Design to Increase Customer’s Experience On The Web
Marketers are looking for a way to make the customer’s online experience better. Kerry Bodine, principal analyst of Forrester gets just how to do that. She explores how user-centered design processes,...
View ArticleClik here to view.
Mobile Marketing: The Next Opportunity
Worldwide mobile content revenues are expected to surpass $44 billion by 2011, so it shouldn’t surprise anyone that mobile entertainment and campaigns are growing annually by leaps and bounds, with...
View ArticleClik here to view.
Keynote Podcast: John Doerr and Michael Moritz, Live at the National Venture...
In this podcast, John Doerr, partner at Kleiner Perkins Caulfield & Byers, and Mike Moritz, of Sequoia Capital, talk openly about themselves and their lives in venture capital. The keynote session...
View ArticleClik here to view.
Brand Engagement: The Latest Insights From Brian Haven, Forrester Analyst
Brian Haven, Senior Analyst at Forrester Research talks to Marketing Voices at the Forrester Marketing Forum in Los Angeles about the latest thinking about brand engagement today. Haven tells Jennifer...
View ArticleClik here to view.
Citizen Journalism: Evolving Relationship Between the Press and the Public
Everyone has the power to participate in communication today through blogs and community groups. Many bloggers have become powerful, given the popularity of their blogs. Some have become citizen...
View ArticleClik here to view.
Former Organic CEO Mark Kingdon On the Power of Persona
In an increasingly complex world of demographic, psychographic and ethnographic research, it’s no longer safe to assume that companies actually know their customers. Harnessing the power of persona or...
View ArticleClik here to view.
blip.tv: Cool Service For Hosting Video, Marketer’s Delight
If you have not heard or seen blip.tv yet, go check it out. It’s a free service for creators of user-generated content and it works well. In this podcast, Jennifer Jones speaks with Dina Kaplan,...
View ArticleClik here to view.
H&R Block Social Media Programs Success
Who would ever think that a financial services company would be innovative about marketing? Paula Drum is vice president of marketing for H&R Block. In this podcast, she explains how programs using...
View ArticleClik here to view.
TubeMogul: A Single Point For Uploading Video on the Web
Given the tons of videos that are online now, how does a marketer get video distributed? Enter Tubemogul, a free service that provides some one a place to upload video and track it. Jennifer Jones...
View ArticleClik here to view.
Social Marketing Skill Set: How to Find and “Package” People
The digital marketplace is changing the skill set of marketers. Having knowledgeable people who “get social marketing and media” is key to success. But how does a person find the right people?...
View ArticleClik here to view.
Social Influence Marketing: It’s All About Your Peers
Who is in your social circle? What influence do they have on you and what you purchase? Shiv Singh, VP of Social Media at Avenue A Razorfish thinks your peers have enormous influence on what you do and...
View ArticleClik here to view.
Facebook: Building Successful Social Media Campaigns For Their Site
Both Electronic Arts and Microsoft have created social media campaigns for Facebook. Kevin Barenblat, CEO and Co-Founder of Context Optional discusses the creation of these campaigns on Facebook and...
View ArticleClik here to view.
FriendFeed: Customizing Content From Your Friends
What your friends are sharing is most important to most people and it is also especially relevant for marketers. FriendFeed, a service funded by Benchmark Capital imports feeds from 41 websites, photo...
View ArticleClik here to view.
Forrester’s Jeremiah Owyang: The Best and Worst of Social Marketing
Not being social enough is a big problem for corporations trying to use social media. That’s what Jeremiah Owyang and his team at Forrester discovered in a new report. Forrester selected 16 firms...
View ArticleClik here to view.
Virtual World Success: IMVU: A 3D Social Network
The deep seated need to connect is making headway in the virtual world. IMVU is proof. CEO Cary Rosenzweig talks to Jennifer Jones about how the user-driven IMVU is so successful that it is generating...
View ArticleClik here to view.
Social Media Club: What’s it all About Anyway?
Everybody’s talking about social media and now there is a club that can tell you all about what it is. Chris Heuer talks to Jennifer Jones about the club he started in Fall 2005 and its growing strong....
View ArticleClik here to view.
Social Media and Healthcare Company Practices
Social networks have created enormous opportunities for pharmaceutical and healthcare marketers to reach their patient and physician customers. Deborah Dick Rath, Senior Vice President of the...
View ArticleClik here to view.
Community Spirit – Building Sites in the World of the Corporate Enterprise
Building community sites today are part of a corporate trend that Dean Wiltse, Chairman and CEO of Vovici says is just beginning. All enterprises large and small are recognizing the need for a...
View ArticleClik here to view.
Venture Capital and Social Media: Spencer Tall and Allegis Capital
Everyone wants to know what venture capitalists are investing in and why in the social media space. Spencer Tall, Managing Director of Allegis Capital tells Jennifer Jones just what it takes for a...
View ArticleClik here to view.
One-Stop Shop for Corporate Social Media: KickApps Insights
Figuring out what is a best social media strategy for a corporation is now easier with KickApps. The company provides on-demand social media, online video and widgets applications to grow online...
View ArticleClik here to view.
Influence Strategy: Social Media And Playmaking
There’s new science in the art of strategy and communication. Social media is a tool of strategic communications – a tool that can help impact influence. Trying to put this all together is exactly what...
View ArticleClik here to view.
Design Discipline and Building a Community: Common Abilities Says HiveLive CEO
What does being good at design and being able to build a community have in common? Plenty says CEO of HiveLive, John Kembel. Also a consulting associate professor of the Institute of Design at...
View ArticleClik here to view.
Plum Helps Websites Get ‘Social’
CEO Hans Peter Brondmo, of Plum, talks to Marketing Voices about their free service that helps save, share and organize a person’s digital life. Brondmo also gives Jones insights into Plum’s newest...
View ArticleClik here to view.
Intuit’s Quicken Builds Community Into Their Software
Intuit recently launched software with community building capability built into its functionality. Scott Wilder, group manager of their small business group, tells Marketing Voices how their users are...
View ArticleClik here to view.
The Role of Online Journalism: Insights from the Editor of Christian Science...
John Yemma, the new editor of the Christian Science Monitor (CSM) which is celebrating its 100th year anniversary in 2008, told Marketing Voices‘s Jennifer Jones how his publication is blending the...
View ArticleClik here to view.
Making Corporate Culture An Asset: Forrester’s Bruce Temkin’s Tips
Making a corporate culture more innovative, and open, so it can listen and share is the advice of Forrester VP and Analyst of Customer Experience, Bruce Temkin. He believes it is time for corporate...
View ArticleClik here to view.
Citizen Journalism Plus A New Local Ad Model: Topix, The Largest News...
Chris Tolles, CEO of Topix, and Jennifer Jones discuss the pros and cons of citizen journalism and the objectivity of journalists today. Tolles also describes how Topix which is the largest news...
View ArticleClik here to view.
Recession Marketing: Virtual Events Leverage Smaller Budgets
In these tough economic times, marketer’s budgets are getting slashed and the situation requires innovative thinking to leverage small dollars. Virtual events are now part of the marketing mix and a...
View ArticleClik here to view.
Scout Labs Introduces New “Listening” Product: Affordable for Small Businesses
For $250 month for monitoring 25 communications, Scout Labs now has a SAAS product for anyone who wants to listen to their brand online. Marketing Voices spoke to Jenny Zeszut, CEO of Scout Labs to...
View ArticleClik here to view.
Venture Investing Today: What’s Working and What’s Not: Pascal Levensohn,...
As an investor in early stage companies, Pascal Levensohn, founder LEVP, is looking hard at doing new deals today in spite of the recession. Levensohn tells Marketing Voices what an entrepreneur needs...
View ArticleClik here to view.
Channels.com: Video Syndication Tools for the Web
Web video publishers need to build communities of subscribers and video is becoming the preferred means for visual communications. Channels.com just announced a series of enhancements that make it...
View ArticleClik here to view.
Bloggers Embark: USS Nimitz Plans To Receive 16 Podcasters, Bloggers and Others
On May 29th, 2009 a group of bloggers including Guy Kawasaki, Robert Scoble, Charlene Li, and Jennifer Jones will be flying via a navy plane to the USS Nimitz. The ship holds 5,000 people and will be...
View ArticleClik here to view.
Venture Capital Today From Sharon Wienbar
Scale Venture Partners Managing Director, Sharon Wienbar gives listeners her perspective on life of a venture capitalist and what her interests are in investing. She is most excited about...
View ArticleClik here to view.
Insights on Venture Capital Investing from Jim Jones
Reflecting on his life in venture capital, Managing Director, Jim Jones shares his thoughts on the best areas for investment today. At Scale Venture Partners, he sees three key trends as most...
View ArticleClik here to view.
Lou Bock’s Thoughts on Venture Investing
Capital efficiency and regulatory hurdles are the two main challenges for investing in healthcare today. Scale Venture Partners Managing Director, Lou Bock shares these insights as well as discussing...
View ArticleClik here to view.
Using Social Media Tools To Launch A Book: Pam Slim Author And Blogger
Jennifer Jones recently met Pam Slim, a successful author and blogger on the USS Nimitz trip in late May 2009. Jennifer was so impressed with her ability to speak four languages, juggle two kids and...
View ArticleClik here to view.
Using Social Media in Recruiting: Insights From Hollister
Recruiting is an industry that needs more edgy marketing. Having worked with some recruiters over the years, I was curious to learn from Hollister about social media techniques they have employed. Meg...
View ArticleClik here to view.
Success in Mark Brook’s Healthcare Services and Medical Devices Portfolio
The last 12 months have been good for Scale Venture Partners‘ Managing Director Mark Brooks . As an investor in healthcare services, and medical devices, Mark delves into his successes, and speaks to...
View ArticleClik here to view.
Healthcare Services and Medical Devices Is Mark Brooks Investment Sweet Spot
Managing Director of Scale Venture Partners, Mark Brooks tells listeners what types of deals he likes most. He also describes his analytical investment process and what tips he has for entrepreneurs...
View ArticleClik here to view.
Success is in the Air for Lou Bock
It’s August 2009 and in the last 12 months, Lou Bock‘s portfolio has had some impressive success. He talks about how Zogenix, Horizon Therapeutics, Somaxon, Prestwick Pharmaceuticals and Orexigen have...
View ArticleClik here to view.
Andy Vitus, Principal at SVP, Gives Investment Insights for Cloud Computing
Andy Vitus discusses how he approaches investing in cloud computing. He describes how SVP talked to hundreds of directors in data centers so they could learn how to work more efficiently. As an...
View ArticleClik here to view.
Rob Theis Discusses His Investment In Hubspot And Trends In Enterprise Investing
Scale Venture Partners Managing Director, Rob Theis, who invests in technology infrastructure and applications tells how it is a great time to invest in successful consumer applications that can be...
View ArticleClik here to view.
Guy Kawasaki On Twitter Strategies For Building A Huge Following
The legendary Guy Kawasaki, entrepreneur, venture capitalist, author and Twitter aficionado talks about the strategies he uses for gaining incredible numbers of people following him on twitter. More...
View ArticleClik here to view.
Las Vegas Casinos Using Marketing Partnerships and Social Media To Build...
Jake Kahle, principal of Something Gaming Partners (Twitter.com/JakeKahle and phone: 702-481-6954) is working marketing partnerships and leveraging social media platforms like Facebook and Twitter to...
View ArticleClik here to view.
Jeff Calcagno: Healthcare Investment Investor Looks Ahead at The...
Jeff Calcagno’s impressive background as both a clinician and executive in the healthcare industry has provided the necessary background for his role as an investor. In this podcast, Jeff describes how...
View ArticleClik here to view.
Rory O’Driscoll: His Background and Advice to Entrepreneurs Seeking Funding
Rory O’Driscoll is a successful VC by anyone’s standards. He’s been in the business for almost two decades and invests in mobile, internet, and enterprise software companies. Some of his successful...
View ArticleClik here to view.
Brian Solis: Author of Engage: The Social Media Style Guide
In this audio podcast of Marketing Voices with Jennifer Jones: Brian Solis, social media guru tells how he qualifies a brand in the social media realm. He took a page from the world of psychology to...
View Article
